Horsepower Fitness Privacy Policy

Last Updated: October 28, 2026

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Horsepower Fitness ("Horsepower Fitness," "HPF," "we," "us," or "our") respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, disclose, retain, and protect information when you visit horsepowerfitness.com, use a Horsepower Fitness mobile application, create or manage a membership or account, book classes or services, make purchases, participate in Horsepower Fitness programs, communicate with us, or otherwise interact with Horsepower Fitness (collectively, the "Services").

By using the Services, you acknowledge the practices described in this Privacy Policy.

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1. Information We Collect

The information we collect depends on how you interact with Horsepower Fitness and which features or Services you choose to use.

Information You Provide Directly to Us

We may collect information you provide to us, including:

• Name

• Email address

• Telephone number

• Mailing or billing address

• Date of birth or age information when necessary for a service or program

• Account login and profile information

• Membership information

• Class bookings and attendance history

• Personal training, coaching, or program information

• Purchase and transaction history

• Payment and billing information

• Information submitted through forms, applications, surveys, waivers, or questionnaires

• Communications with our team

• Customer support requests

• Reviews, testimonials, or other content you choose to provide

• Marketing and communication preferences

Payment card information may be collected and processed directly by our payment processors rather than stored by Horsepower Fitness.

Information Collected Automatically

When you use our website, applications, or other digital Services, we and our service providers may automatically collect certain information, including:

• IP address

• Browser and device information

• Device identifiers

• Operating system

• Pages or features viewed

• Referring website or source

• Dates and times of access

• Interactions with our website, emails, advertisements, or applications

• Cookie and similar technology information

• General usage and diagnostic information

We may use cookies, pixels, software development kits, and similar technologies to operate our Services, remember preferences, understand how people interact with our Services, measure performance, and support marketing and advertising where permitted.

 

2. Health and Fitness Data

Certain Horsepower Fitness services and mobile application features may allow you to provide, record, connect, or share health and fitness information.

Depending on the services you use and the information you choose to provide, this may include:

• Exercise and workout activity

• Exercise sessions

• Steps or activity counts

• Distance traveled

• Active or total calories burned

• Heart rate or similar workout-related measurements

• Workout duration

• Fitness progress and performance information

• Other health or fitness information you voluntarily provide

This information may come directly from you, from your participation in Horsepower Fitness services, or from compatible health and fitness platforms you choose to connect.

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Workout Metrics — Apple Health and Google Health Connect

If you choose to enable Workout Metrics and grant permission through Health Connect on Android or Apple Health on iOS, the Horsepower Fitness mobile application accesses health and fitness data, such as heart rate and calories burned, solely to display workout metrics for your classes.

Health and fitness data accessed through this feature is processed locally on your device. It is not transmitted to, stored by, or retained by Horsepower Fitness or our mobile application provider.

We do not sell this data, share it with third parties, or use it for advertising, targeted marketing, or profiling.

Access to this information is optional and requires your permission through the applicable health platform. The application requests access only to the information necessary to provide the Workout Metrics feature.

The uses and restrictions described in this subsection apply specifically to health and fitness data accessed through the Workout Metrics feature.

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Managing Apple Health and Health Connect Permissions

You maintain control over whether the Horsepower Fitness application can access health and fitness information through Apple Health or Google Health Connect.

You may review, change, or revoke these permissions at any time through:

• Apple Health (iOS): The applicable health data access and permissions settings on your Apple device.

• Health Connect (Android): The application permissions settings within Health Connect on your Android device.

Revoking permission prevents the application from accessing additional information through the affected integration and may limit the availability of Workout Metrics.

Because information accessed through the Workout Metrics feature is processed locally and is not retained by Horsepower Fitness or our mobile application provider, there is no corresponding Workout Metrics data stored by us to delete.

Information maintained independently by Apple Health, Health Connect, or another third-party service remains subject to that service's privacy settings and data management controls.

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Other Health and Fitness Information

Separate from the Workout Metrics feature, Horsepower Fitness may collect or maintain health and fitness information that you voluntarily provide through personal training, nutrition coaching, fitness assessments, membership services, forms, or other programs.

This information may be used to provide the services you request, support your training experience, communicate with you regarding your participation, and maintain appropriate business records.

Unlike Workout Metrics data accessed through Apple Health or Health Connect, information voluntarily provided through these other services may be maintained by Horsepower Fitness or authorized service providers in accordance with this Privacy Policy.

You may request access to or deletion of personal information maintained by Horsepower Fitness by contacting us using the information in the Contact Us section below, subject to applicable legal requirements and legitimate retention obligations.

 

Google Health Connect Limited Use Compliance

Our use of information received from Google Health Connect complies with Google's applicable Health Connect permissions policy, including its Limited Use requirements.

Information accessed through Health Connect is used only to provide the user-facing functionality for which permission was granted.

We do not use Health Connect information for advertising, targeted marketing, data-broker activities, or determining eligibility for credit, insurance, employment, housing, or similar purposes.

We do not sell Health Connect information or transfer it to third parties for unrelated purposes.

 

Health Data Security

We recognize the sensitive nature of health and fitness information and take reasonable measures to protect information collected or processed through our services.

Health and fitness data accessed through the Workout Metrics feature is processed locally on your device and is not transmitted to or retained by Horsepower Fitness or our mobile application provider.

For other health and fitness information maintained through Horsepower Fitness services, we use reasonable administrative, technical, and organizational safeguards designed to protect against unauthorized access, loss, misuse, alteration, or disclosure.

These safeguards may include access controls, appropriate service-provider protections, and encryption in transit where applicable.

No method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

 

3. Information We Receive From Other Sources

We may receive information from third parties that help us operate the Services, including:

• Membership management and scheduling providers

• Mobile application providers

• Payment processors

• E-commerce providers

• Fitness and health platforms you choose to connect

• Customer relationship management providers

• Communications and messaging providers

• Analytics providers

• Advertising and marketing providers

• Social media platforms

• Technology, hosting, and security providers

Information received from third parties is handled in accordance with this Privacy Policy and any additional restrictions applicable to the source of the information.

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4. How We Use Personal Information

We may use personal information to:

• Create and manage memberships and accounts

• Schedule and manage classes, appointments, and services

• Provide fitness, training, coaching, wellness, and related Services

• Process purchases and payments

• Provide products ordered through our retail or e-commerce Services

• Maintain attendance and transaction records

• Provide customer and member support

• Communicate about memberships, purchases, appointments, programs, or account activity

• Send administrative or service-related communications

• Send marketing or promotional communications when permitted

• Personalize your experience

• Improve our classes, programs, website, applications, and Services

• Analyze use and performance of our Services

• Maintain the safety and security of our facilities, accounts, systems, and Services

• Detect or prevent fraud, abuse, security incidents, or unlawful activity

• Enforce our agreements and policies

• Comply with legal, regulatory, tax, accounting, or other obligations

• Establish, exercise, or defend legal claims

We do not use information accessed through Apple Health or Google Health Connect for advertising, targeted marketing, profiling, or other purposes unrelated to the user-authorized Workout Metrics feature.

 

5. How We Disclose Personal Information

We may disclose personal information when reasonably necessary to operate Horsepower Fitness and provide the Services.

Recipients may include:

Service Providers

We may provide information to vendors that perform services on our behalf, such as:

• Membership and scheduling platforms

• Application and website providers

• Payment processors

• Cloud hosting and storage providers

• E-commerce and fulfillment providers

• Customer service providers

• Communications providers

• Analytics providers

• IT and security providers

• Professional advisers

These providers may access information only as appropriate to perform services for us and subject to their contractual and legal obligations.

Business and Marketing Partners

We may work with advertising, analytics, social media, and marketing partners to understand the effectiveness of our marketing and communicate with prospective or existing customers.

We do not provide Health Connect data to advertising or marketing partners.

At Your Direction

We may disclose information when you specifically request, authorize, or direct us to do so.

Business Transfers

Personal information may be disclosed or transferred in connection with a merger, acquisition, financing, restructuring, sale of assets, bankruptcy, or other business transaction involving Horsepower Fitness.

Legal and Safety Purposes

We may disclose information when we reasonably believe disclosure is necessary to:

• Comply with applicable law or legal process

• Respond to lawful government requests

• Protect the rights, property, or safety of Horsepower Fitness, our customers, staff, or others

• Investigate fraud, security incidents, or violations of our agreements

• Establish or defend legal claims

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6. Advertising and Sale or Sharing of Personal Information

Horsepower Fitness does not sell personal information in exchange for money.

However, certain uses of cookies, pixels, advertising technologies, and marketing partners may be considered a "sale," "sharing," or use for "targeted advertising" under certain state privacy laws.

Where required by applicable law, you may have the right to opt out of those activities.

We do not sell, share, or use information accessed through Apple Health or Google Health Connect for advertising, targeted 

advertising, data-broker activities, or similar purposes.

We do not knowingly sell or share personal information of children under 16 for targeted advertising purposes.

 

7. Cookies and Similar Technologies

We and our service providers may use cookies and similar technologies to:

• Operate our website

• Maintain account functionality

• Remember preferences

• Understand website traffic and usage

• Improve our Services

• Measure marketing effectiveness

• Provide relevant advertising where permitted

Most web browsers allow you to manage or block cookies through browser settings. Blocking certain cookies may affect the availability or functionality of portions of the Services.

Where applicable, we may recognize legally required browser-based opt-out signals, such as the Global Privacy Control.

 

8. Communications

We may contact you by email, telephone, text message, application notification, or other means in connection with your account, membership, appointments, transactions, programs, or other Services.

Where you have provided consent or where otherwise permitted by law, we may also send promotional or marketing communications.

You may unsubscribe from promotional emails by using the unsubscribe link included in the email.

You may opt out of promotional text messages by following the instructions provided in the message, such as replying STOP.

Opting out of marketing communications does not prevent us from sending important transactional or service-related communications.

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9. Security

We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, disclosure, alteration, destruction, or loss.

However, no security system or method of electronic transmission is completely secure. You should use care when transmitting sensitive information electronically and protect your account credentials from unauthorized use.

If you believe your Horsepower Fitness account or information has been compromised, please contact us.

 

10. Data Retention

We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including to:

• Maintain and administer your account or membership

• Provide requested Services

• Maintain legitimate business records

• Comply with legal, tax, accounting, and regulatory requirements

• Resolve disputes

• Detect fraud or security incidents

• Enforce our agreements

Retention periods vary depending on the type of information, our relationship with you, applicable legal requirements, and whether the information is needed for an ongoing legitimate business purpose.

When information is no longer reasonably necessary, we may delete, anonymize, or de-identify it in accordance with applicable law and our data-retention practices.

Health and fitness information collected through our Services, excluding locally processed Workout Metrics data that Horsepower Fitness does not retain, is retained only for as long as reasonably necessary to provide the applicable Services or satisfy legitimate legal and operational requirements.

 

11. Your Privacy Rights and Choices

Depending on where you live and applicable law, you may have certain rights regarding your personal information, including the right to:

• Request access to personal information we maintain about you

• Request information regarding how we collect, use, or disclose your personal information

• Request correction of inaccurate personal information

• Request deletion of personal information

• Obtain a portable copy of certain personal information

• Opt out of certain sales, sharing, or targeted advertising

• Limit certain uses or disclosures of sensitive personal information

• Withdraw consent where processing is based on consent

• Appeal certain decisions relating to a privacy request

• Not receive discriminatory treatment for exercising applicable privacy rights

These rights are not absolute and may be subject to exceptions under applicable law.

We may need to verify your identity before fulfilling a request. Where permitted, you may also designate an authorized agent to submit certain requests on your behalf.

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12. Account and Data Deletion

You may request deletion of personal information associated with your Horsepower Fitness account by contacting us using the information below or by using any account-deletion functionality made available through the Services.

Following a valid deletion request, we will delete or de-identify personal information as required by applicable law unless we need to retain certain information for legitimate purposes such as:

• Completing transactions

• Maintaining financial or tax records

• Fraud prevention

• Security

• Resolving disputes

• Enforcing agreements

• Complying with legal obligations

Deleting your Horsepower Fitness account does not delete information maintained independently by Apple Health, Google Health 

Connect, or other third-party services you have connected. Workout Metrics data accessed through Apple Health or Google Health Connect is processed locally and is not retained by Horsepower Fitness or our mobile application provider.

 

13. Children's Privacy

Our general website, membership, and application Services are not directed to children under 13.

Horsepower Fitness may offer youth fitness programs or other services in which information relating to a minor is provided by or with the involvement of a parent or legal guardian.

Where required, we obtain information or consent from a parent or guardian before collecting or using personal information relating to a child.

We do not knowingly use children's personal information for targeted advertising or knowingly sell children's personal information.

If you are a parent or legal guardian and believe that a child has provided personal information to us improperly, please contact us so that we can review and address the request.

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14. Third-Party Websites and Services

Our Services may contain links to or integrate with websites, applications, platforms, or services operated by third parties.

Horsepower Fitness is not responsible for the privacy, security, or information practices of third parties. We encourage you to review the privacy policies and settings of any third-party service you use.

Your interactions with services such as payment platforms, e-commerce platforms, health and fitness platforms, social networks, or other third-party services may also be governed by those companies' privacy policies.

 

15. De-Identified and Aggregated Information

We may create aggregated, anonymized, or de-identified information that does not reasonably identify you.

We may use this information for lawful purposes such as understanding participation, analyzing business performance, improving our Services, and developing new features.

We will not attempt to re-identify information that we maintain as de-identified except as permitted by applicable law.

 

16. International Users

Horsepower Fitness is based in the United States.

If you access our Services from outside the United States, your personal information may be transferred to, stored in, or processed in the United States or other countries where our service providers operate.

Where required by applicable law, we use appropriate safeguards for international transfers of personal information.

 

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our Services, technologies, business practices, legal requirements, or other circumstances.

When we make changes, we will post the updated Privacy Policy on our website and update the Last Updated date at the top of this page.

If we make a material change to how we collect, use, or disclose personal information, we may provide additional notice as required by applicable law, such as through email, an in-app notice, or a prominent notice on our website.

We encourage you to review this Privacy Policy periodically for the latest information about our privacy practices.

 

18. Contact Us

If you have questions about this Privacy Policy, our privacy practices, your personal information, or would like to exercise an applicable privacy right, please contact:

Horsepower Fitness
Email: hello@horsepowerfitness.com
Phone: 470-805-2890
Website: horsepowerfitness.com